What is Balance?

Balance is a basic you live with every single day of your life. Without it, your equilibrium would be off. In graphic design, balance is just that - the concept of visual equilibrium. It is a combination of opposing elements in a design that results in visual stability. The weight distributed by the placement of your elements should not be tilting more to one side than the other. There are different kinds of balance. I have taken the liberty of embedding a video found on YouTube that illustrates what balance looks like when creating a composition.

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In order to do this exercise, you must watch the balance video. You will basically do what the video illustrates. This will help you understand how to incorporate balance into your design. You may have already been including this principle into your design unknowingly.

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It's quite understandable you want to jump right in and experiment on what you just learned. Slow down and remember the following:

  • Balance can be achieved in 2 ways (Symmetrical or Asymmetrical).
  • Symmetrical Balance - the weight of the elements on both halves of the design is evenly distributed.
  • Asymmetrical Balance – not really centered or equal on both sides. You are required to arrange elements of differing sizes such that they balance one another.
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When you are ready to see what all this talk is about, simply click here to browse through a few examples that illustrate balance. Remember that once you understand these principles, they can be utilized to express all forms of art. Note: if the video is blocking the images, scroll up.